Mr. Ellie Pooh's signature paper products conserve trees and create jobs for artisans in Sri Lanka.
Through Avidano Digital, I led the redesign of Mr. Ellie Pooh's online storefront.
Modernizing with Shopify
My team and I decided to use Shopify for Mr. Ellie Pooh's website redesign. Its Liquid templating language has an easy learning curve, which sped up development time. On top of that, Shopify provides an easy-to-use inventory management system.
Their new website balanced a delightful shopping experience with important insight into Mr. Ellie Pooh's mission.
Mobile optimized
Mr. Ellie Pooh experienced a tenfold increase in sales after the launch of their new, mobile-friendly website.
Promoting Fair Trade
Mr. Ellie Pooh is a member of the Fair Trade Federation. That means they maintain a safe and healthy working environment for papermakers and artisans. My sister and I traveled to the paper factory near Kegalle, Sri Lanka. We met the people behind the products, and photographed the workers and the papermaking process.
The Papermakers and Artisans section establishes transparency. It helps inform shoppers about the positive impacts of purchasing fair trade products.
Product photography
My wife and I photographed hundreds of products for Mr. Ellie Pooh's website! The new product photography is consistent in style and accurately shows product colors.
Product category grid on the homepage
Example of Mr. Ellie Pooh's product photos