Cheetah Conservation Fund is an international organization dedicated to saving cheetahs in the wild.
Through Avidano Digital, I led the redesign of cheetah.org.
I built the website with WordPress and Advanced Custom Fields (ACF). Website managers update and create content in a consistent way across the site. They select from a toolkit of layout components like full-width banners, galleries, figures, and video.
Logo refresh
CCF wished for a new logo to replace its outdated, photo-based logo. It was not scalable and did not work as a single color.
Because their logo was so recognizable, a complete redesign was not an option. Instead, I drew a simple vector version of the running cheetah. I also adjusted the type to make the logo feel more contemporary.
Old CCF logo
New CCF logo
Website look and feel
Working with CCF staff, we restructured the content across cheetah.org to make information easy to find with intuitive navigation in the header and footer. The homepage offers a hierarchy of featured content, up-to-date news, and videos. The new layouts present information in a journalistic style.
Large image banners hold the reader's interest within CCF's content-rich About pages.
Mobile optimized
Across cheetah.org, content is optimized and readable on smaller viewports.
CCF Kids
The website has an area just for kids! It encourages children and parents to get involved with CCF. To make it stand out on the website, I created a special logo.
The logo for the Kids pages
In addition to the CCF Kids logo, I created an entire font called Cheetah Tracks using Fontself. I used the web font on headers within the Kids section. CCF also uses the font for email and print communications.
Example of Cheetah Tracks
Tess Sheehey created the illustrations for the Kids page.
The new cheetah.org launched in June of 2019. I am so grateful for the opportunity to work with CCF to raise awareness on their efforts to save the cheetah from extinction.